Case Study: Swiss Butter
Swiss Butter, an international chain of steakhouses, desired an aesthetic, SEO-optimized website for their brand along with our PPC Campaigns.
What We Did
What We Needed To Do
Challenge
To build an SEO-Optimized webpage and implement PPC campaigns to boost the publicity of Swiss Butter and increase their sales.
How We Did It
Solution
A dynamic, SEO-optimized webpage that ranked #1 for the desired key phrase. This was done by designing an easily crawlable site structure, coupled with proper key phrase, proper header tag placements, and extensive backlink building efforts. Our PPC services were implemented by introducing a contextual campaign to increase reach by showing prospective audiences Swiss Butter based on their location. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
How Swiss Butter Benefited
Results
We achieved an impressive Click Through Rate (CTR) of 18.2%, driving a significant increase in new sales. In the campaign’s first month, we reduced the Cost Per Action (CPA) by 31%, exceeding the client’s expectations. Over the course of the campaign’s first month, we saw a remarkable Return on Investment (ROI) of 310%, driven by our targeted prospecting efforts. This resulted in substantial post-click revenue and solidified the success of our strategies. In addition to the campaigns, the site rose to the #1 rank for their key phrase in four months, generating a 154% increase in organic traffic.
They were always there to guide us, offering advice and promptly addressing any concerns we had. Highly recommend these guys for anything digital marketing related.
Eddy M., Founder of Swiss Butter